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Concept 69 · Category E

ICT Market Maker Sell Model (MMSM) Explained

Market Maker Sell Model · MMSM

What is Market Maker Sell Model in ICT?

A bearish counterpart to the buy model, framing a raid of buy-side liquidity followed by delivery lower.

Definition of Market Maker Sell Model

A bearish price-delivery narrative involving upside liquidity raid, bearish shift/displacement and expansion toward sell-side liquidity.

How to identify Market Maker Sell Model

Map bearish higher-timeframe context, upside liquidity, bearish confirmation and downside objective; define invalidation above the raid high.

Bullish Market Maker Sell Model example

acceptance above the raided high invalidates the short thesis.

Bearish Market Maker Sell Model example

price raids highs, breaks an internal low and declines toward SSL.

Market Maker Sell Model chart examples

Bullish ICT Market Maker Sell Model chart example
Bullish Market Maker Sell Model: Acceptance above the raided high invalidates the short thesis.
Bearish ICT Market Maker Sell Model chart example
Bearish Market Maker Sell Model: Price raids highs, breaks an internal low and declines toward SSL.

Practical trading example

Price sweeps the Asian high, displaces below a short-term low, retraces into a bearish FVG and targets PDL.

Common mistakes and important notes

Use as a scenario framework, not a guaranteed sequence or evidence of literal market-maker intent.

Related ICT concepts

Part of Trading Models and Price Delivery. New to ICT? Start with the beginner guide.

ICT PD Arrays is an independent educational project and is not affiliated with or endorsed by Michael J. Huddleston. This page is not financial advice, and trading carries risk. Read the full disclaimer.